Why is managing your social community so important and what does this include?
Because managing your social media community will create engagement on your platforms, which gets you seen in a sometimes saturated market.
If you are frequently interacting with and responding to your followers, they will more likely interact with you, which means you will appear in their feed more often! It also ensures you don’t miss out on customers questions which could result in sales.
If a customer sees that you don’t respond to questions on your socials they may go elsewhere, which is a missed opportunity especially for small businesses.
What does managing your social community include?
It includes responding to comments on your posts, responding to questions and growing your audience and interacting with other pages. Yes, this means every message and daily not just randomly when you get some time, which if you are a small business owner is probably never
Make it part of your morning or afternoon admin.
Depending on the size of your audience it might only take 10 minutes, or it could take over an hour, but it is time worth spending if you are looking to grow your social media presence, build a sense of community on your pages and get seen by more potential customers.